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Digital Marketing Apps

Posted by admin at October 9, 2014 in

What is Digital Marketing?

Digital Marketing makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital Marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.

What is the difference between mobile websites (web app), native apps, and hybrid apps?

Here are a few key differences between web apps, native apps, and hybrid apps:

 

Web Apps:

 

  • Websites that are optimized for mobile viewing
  • Cannot be distributed through the iTunes App Store, Google Play, BlackBerry App World, etc.
  • Available to all (or most) internet-enabled mobile devices
  • Accessed via an internet browser
  • Internet connection almost always required
  • Can be bookmarked and saved as an icon on the home screen of most devices

 

Native Apps:

 

  • Software applications that are written in native code per platform (Android, iOS, etc.)
  • Can be distributed through the iTunes App Store, Google Play, BlackBerry App World, etc.
  • Must be developed separately for each platform
  • Downloaded directly to a mobile device
  • Internet connection not always required
  • Automatically adds an app icon to the home screen of the device

 

Many apps that are distributed on the iTunes App Store, Google Play, etc. are actually hybrid apps, meaning they are based on web apps that are “wrapped” in native code. Native SwebApps (the Universal plan) are hybrid apps.

 

Hybrid Apps:

 

  • Software applications that are written in native code per platform (Android, iOS, etc.), that point to pages within a web app
  • Can be distributed through the iTunes App Store, Google Play, BlackBerry App World, etc.
  • Downloaded directly to a mobile device
  • Automatically adds an app icon to the home screen of the device
  • Accessed via an internet browser
  • Internet connection almost always required

 

How do I update my marketing content and design?

 

Youbiquity Digital Marketing Apps are ideally suited to Small and Medium size businesses and allow you to easily update your content in real time. Log in to your account through our online content management system (CMS) to change background and button images or to edit, delete and add content.

 

What types of Apps can I create with Youbiquity Apps?

iOS apps – that work on Apple devices like iPhones and iPads

 

Android apps – that work on Samsung, Google, HTC, and other devices

 

Mobile Websites (HTML5) – that work on almost any device with a mobile browser

 

(I’m embarrassed to ask, but what’s an “app?”)

Once upon a time, a mobile phone just made calls. Now, only the most basic mobile phones are call-only. Instead, modern smartphones are powerful mini-computers that can run programs called “apps.”

When your business puts out an app, customers can download it to their smartphone and interact with your business on the go. They can perform whatever functions you choose, from simple things to looking up your phone number, location, or upcoming events, to more complicated things like submitting orders or sending a message to a customer service rep.

 

How do these functions help my business?

They increase revenue. 
 
By making it easy for customers to contact your business, visit your location, hear about promotions, and provide referrals, you can increase your revenue. Because apps are mobile, your customers can do any of these things from any location, which makes your business more accessible than ever before.

Online orders have been found to be up to 25% larger! This includes orders submitted through apps. Mobile users also submit orders more frequently.

Mobile coupons are redeemed at 10x the rate of print coupons.

70% of people contact a business after a mobile search, but almost half will head to a competing site if the mobile experience is poor.

They increase customer satisfaction. 
 
Mobile apps, especially those that include loyalty programs, keep customers happy, which increases customer retention and referral rates.

Loyalty programs can increase sales by 20% or more!

They increase social media engagement.
 
By making it easy to post about your business to social media platforms, you make it more likely that a customer will do so. This can turn customers into brand promoters, and help boost revenue.

Push notifications have been found to lead to a 30% increase in social media engagement.

They help you compete.
 
Customers have come to expect mobile interaction from almost every business. By offering an app or mobile website, you can get ahead of competitors that do not.

20% of quick-service restaurants already have online ordering, and the number is climbing. Don’t get left behind!

They increase operational efficiency.
 
By letting customers submit orders or customer service requests through your app, you can cut down on phone time for your team members and streamline operations. You can also track activity more easily and find areas to improve.

Some restaurants are now getting a third of online reservations from mobile users.
 
They increase brand loyalty.

Having a direct and regular connection channel to customers deepens the bonds between them and your business, boosting loyalty. Mobile loyalty programs increase this even further.

In short, mobile technology is surprisingly powerful and can generate a wealth of opportunities for small businesses.

 

What services are included with App creation?

Submission to the app store(s) of your choice

Lifetime support and maintenance of your app

Regular updates and improvements to your app

A powerful CMS account to update your app, instantly, at any time

And more!

How long does it take before my app is live?

Allow around 14 days for us to work with you on the design and content

Once created, we will submit your app to the iTunes App Store or Android Market (as applicable) within 48 hours. It then takes about a week to gain approval. In the highly unlikely event that your app is rejected, we will work with you to make the necessary changes. With Horizon2technologies, approval is guaranteed.