Posted by admin at February 21, 2017 in Digital Marketing, Marketing Apps
In a World of Mobile App Ideas
In a world that has grown increasingly dependent on mobile technology, your mobile app ideas should consider having a customized mobile application for your business. In 2014, 60 percent of online traffic came from mobile devices such as smartphones and tablets. By 2016, that figure had reached 65 percent.
The increasing popularity of the smartphone has led to a high demand for mobile apps. The mobile app industry generated approximately $44.8 billion in 2016. By 2020, market analysts predict that the global mobile app market could hit $100 billion.
There are currently more than 2 billion smartphone users in the world today. That number of users is increasing every day. People love smartphones because of the convenience and functionalities. These little gadgets have simplified our lives thanks to the apps in them. Mobile apps simplify every day’s tasks.
Apps are also making many people rich too. Many startups have sprung up all over the world developing thousands of mobile apps. How do they come up with these app ideas and can you do it too?
People spend 89 percent of their time using mobile apps rather than mobile websites. According to Arthur Iinuma of ISBX, “Mobile apps tend to get a more qualified and engaged audience, and therefore sales conversion rates are higher in comparison to an ecommerce website.”If you want to develop a new mobile app, the first thing you need to know is that an app is not necessarily a business or startup idea. There are numerous apps just developed to solve a problem or just provide entertainment. Your app idea must not be geared towards income. Focus on creating a great app first. Do not think about the money when getting started. What you need to do is come up with Mobile App ideas that will attract many users. Even if you want a startup, you will need a proof of concept before investors can back you up.
Looking at the existing app for inspiration or cloning is a great and one of the easiest ways of coming up with an app idea. Many mobile app ideas are a product of brainstorming with colleagues, family, or friends. There are many applications out there that are designed to solve problems that people face every day. These problems can be from any area from communications to lifestyle. Try and find such problems and solve them with an app. It is about being creative.
There are more than 2 million mobile apps in the android and apple app stores today. Many more apps are not on these platforms. Many people are coming up with an app idea, and there is no reason you cannot do the same. Just remember that mobile apps are not just about the money. It is about providing a solution to a problem.
What Mobile App Ideas can do for your business?
If your business has a mobile-responsive website, you are already ahead of 91 percent of everyone else. But if you add a mobile app, you could exponentially increase your lead over your closest competitors. Here are a few advantages of having a mobile app for your business:
1. Improves accessibility
Today’s mobile market spends approximately 200 minutes in apps. A mobile app makes it easier for them to access your business without needing to switch devices.
2. Enhances customer engagement
Convenience and ease of use are important qualities for ensuring customer experience. Mobile apps allow your customers to connect and engage with you in real time, which helps foster trust and stronger relationships.
3. Improves brand recognition
Having your brand situated on the interface of a smartphone or tablet will heighten brand recognition, considering how much time people spend on their mobile devices. Plus, it has been estimated that there will be 268 billion app downloads in 2017, and 68 percent of consumers report actually using the apps they download.
4. Improves value proposition
You can use a mobile app to give your customers discounts, usable information and support.
5. Presents another avenue for sales
The convenience and accessibility of a mobile app will encourage your customers to carry out transactions with your business rather than patronize a competitor who only has a website.
Estimated costs of building a mobile app
If you are planning to have a mobile app designed for your business, you also need to consider development costs. Mobile app development is a multi-stage process. Each stage requires specialization, plus multiple tests to ensure quality and functionality. But if you could build a mobile app that successfully addresses the needs and wants of your market, your business could enjoy a windfall of profits.Once you’ve determined the type of app you want to build and identified your target markets, it’s time to choose your platform. There are two main platforms to choose from: Android or iOS.
The cost of this team depends on the complexity of the app. Simple apps take approximately 10 weeks to build, with design accounting for up to 90 hours and backend development up to 800 hours. Complex apps take around 28 weeks to build. Design would need approximately 370 hours and backend development up to 2,200 hours.
For Android apps, cost ranges as follows:
- Elementary apps: $25,000 to $35,000
- Standard apps: $45,000 to $55,000
- Complex apps: $55,000 to $100,000
- High-tech apps: $75,000 to $150,000
Estimated costs for iOS apps (for Apple devices) are as follows:
- Simple, table-based apps: $1,000 to $4,000
- Database apps: $8,000 to $50,000
- Games: $10,000 to $250,000
The following are some other costs to consider for building your app:
- In-app purchase capability: $1,000 to $3,000; allows users to buy new content or full versions of the app
- Web services: $1,000 to $5,000; take the content to a remote access point so you can update your app with XML files instead of changes to the raw code
- Game centre: $1,000; Apple’s way of integrating your app with the SDK
- Share capabilities: $500 to $1,500; allow content sharing via social media and email
- SDKs: $50 to $200; SDKs help you track your app and find ways to monetize. Examples include Google Analytics, Chartboost and Tapjoy.
Having your Mobile App ideas is a great way to help your business gain more traction and better brand recognition. But it could entail quite an investment. While the timing of the release is important, you should not rush through the development stages. The cost of building the mobile app will hardly matter in the long run if it takes off and gains a large market of users.
Everything will ultimately boil down to research. There is no escaping research when you are looking for app ideas. The research will not only help you get new app ideas but also help you explore the market for your mobile app.
Once you have a solid app idea, register as a developer and then get a programmer to code. Remember to sign a non-disclosure agreement with the programmer before sharing your idea.
Thanks for reading and make sure to let us know in the comments about any techniques you’ve used to create mobile app ideas.
So get to it with your Mobile App ideas! Contact Us for more information.