Mobile Marketing Apps for Small Business

Posted by admin at November 10, 2015 in Marketing Apps

Why is it then when we ask a small business owner whether they have considered a Mobile Marketing App, the majority will have no or little understanding of this concept? Yet ask any technology investor what the hot area is today, and they’ll tell you “mobility”. Indeed, we know more people own a smartphone now than ever before, and that number is growing every day.


Mobile Marketing Apps for Small Business

On 21st April 2015 Google expanded their use of mobile-friendliness as a ranking signal. With the latest “silent” move by Google and their acquisition of Agawi, it looks like the tech giant is moving towards replacing websites with apps.

Mobile apps are software applications designed to run on smartphones, tablet computers and other mobile devices. They are typically available through native distribution platforms, so-called app stores which are operated by the owners of the mobile operating system. Some of the most popular operating system native stores are Apple's App Store and Google’s Google Play Store.

The App and Google Play Stores together now offer around 3 million apps; in 2014 there were 102 billion downloads. So it’s a big market with a large user base for both iOS and Android.

marketing challenges small business face every dayIf you’re curious about how to promote your business with your very own Mobile Marketing App, this article is for you.

But first let’s recap on 10 marketing challenges small business face every day:



Is your small business marketing effective and coping with the diversity of Social Media?

Do you have sufficient budget and resources to upgrade your website?

Are SEO services of value and obtaining you the growth rates in your business as you would like?

Is it easy for your audience to capture all the information about you in one place at their fingertips?

Are you able to afford even a part-time dedicated marketing specialist?

Can you justify expenditure on marketing because you know where to spend it and what value it brings?

Are you sure of your target audience and are actually capable of reaching them?

Do you understand which marketing tasks are actually important?

Is there sufficient time available for marketing activities to be effective?

Do you have a way of promoting your company using the latest cost-effective digital technologies?

If your answers to some of these questions are no, then you may well consider having your very own mobile marketing app that comes in the form of a Content Management System (CMS).

It's a bit like Wordpress is to HTML Web Design software. Native Mobile Apps for Marketing that use a Content Management System (CMS) allow for beautifully designed Marketing Apps without any programming knowledge needed. More affordable now than ever and up to 80% less cost than a custom build, Youbiquity Mobile Marketing Apps for small business are feature rich and allow followers to view all your marketing channels by aggregating your marketing message and engaging with them at a new business level, seamlessly integrated into your Social Media. A small business can have a Mobile Marketing App available in App Store or Google play in just 3-4 weeks.

As a B2B example, download to view our H2t app. Equally we could have chosen other available functionality that suited many B2C scenarios such as a restaurant or real estate agent.  If you would like to know more about mobile marketing Apps then consider applying for a FREE online demo to Horizon2Technologies to discover how many of the above questions can be addressed using a best-of-breed Mobile Marketing App CMS system.

Further Reading:

Why small businesses should have their own Mobile Apps

Mobile app marketing insights: How consumers really find and use your apps

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